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Alcoa cements links with ERI

USA – Aluminium giant Alcoa is investing US$ 10 million in US-based Electronic Recyclers International (ERI), America’s largest e-waste processor handling more than 120 million pounds of waste at locations in California, Washington, Colorado, Indiana, Massachusetts and Texas.

The deal gives Alcoa a 10% ownership share in ERI and places Alcoa’s Vice President and Chief Sustainability Officer Kevin Anton on ERI’s board of directors.


Alcoa’s investment ‘will allow us to continue expanding and improving our operations while keeping pace with the ever-growing demand for sustainable solutions to electronic waste,’ explains ERI’s Chief Executive John Shegerian. The two companies worked together last year to develop a free smartphone app called Aluminate to help consumers find the nearest recycling centre for aluminium cans. ‘In doing that project, we realised there were so many ways we could and should be working together, that we wanted to formalise a relationship,’ adds Mr Shegerian. ‘Instead of just dating, we wanted to get married.’


Alcoa expects use of aluminium in consumer electronic goods to grow in the coming years; in lap-top computers alone, aluminium content is predicted to increase by 30% between 2010 and 2013, the company reports.

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