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WM invests in Recyclebank programme

United States – America’s largest waste collector Waste Management (WM) is teaming up with Recycle Rewards, Inc. whose subsidiary Recyclebank rewards people for recycling through discounts and deals from local and national businesses.

The investment worth US$ 20 million brings together WM’s kerbside collection infrastructure with Recyclebank’s on-line community and incentive platform. David Steiner, President and CEO of WM, comments: ‘Our collaboration with Recyclebank gives us a competitive advantage and, at the same time, incentivises more recycling by motivating people to change how they consume and dispose.’

As part of the investment, WM expects to provide access to Recyclebank’s green rewards programme to its nearly 20 million North American customers over the next few years. In addition, Recyclebank will assume WM’s Greenopolis social recycling platform, enabling the former to lay claim to the title of the leading on-line recycling rewards programme in America.

‘Our agreement with WM gives us the resources and reach we need to expand our business and motivate and mobilise more people to make a collective, positive impact on the environment,’ says Recyclebank’s CEO Jonathan Hsu. Recyclebank’s rewards-for-recycling programme is currently live in more than 300 communities in the USA and the UK.

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