The worldwide bottled beverages market is growing steadily at 2.5% by year. Growth in Europe is almost at 1.5%. Reason enough for Italian packaging producer Sidel to support the circular economy mission of the Ellen MacArthur Foundation.
More than 37% of drinks bottles are made from PET. Eager to reduce its dependency on virgin polymers, Sidel has signed the New Plastics Economy Global Commitment. So far, no less than 400 companies have pledged their support.
The vision behind the New Plastics Economy Global Commitment includes ambitious goals. These include: taking action to eliminate problematic or unnecessary plastic packaging – through redesign, innovation and new delivery models – as well as embracing reuse models with the aim of 100% of all plastic packaging to be reusable, recyclable, or compostable.
‘Technologically and industrially, PET, cans and glass may all be recycled,’ says Luc Desoutter, Sustainability Officer at Sidel. The value of a bale of PET bottles can range between 300 and 600 Euros per tonne, depending on its quality. ‘PET can be brought back into the value chain, it shouldn’t be considered part of the problem’, Desoutter argues.
‘We are witnessing a significant shift in attitudes towards how PET is recycled and we want to use our engagement as part of the New Plastics Economy Global Commitment to support and promote this development towards maximum collection and recycling rates.’
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