Australian producer Mars Wrigley is launching recyclable, paper-based packaging for its famous products Mars, Snickers and Milky Way.
The move in April to paper-based wrappers for chocolate bars is a world-first for Mars. It says its decision is inspired by the growing trend for brands to switch from single-use plastics by adopting fibre-based packaging materials that are suitable for kerbside collection schemes.
The new wrapper is made up of 86% sustainably sourced FSC-certified paper, a thin plastic barrier to preserve quality and freshness, and seals and inks for labelling. The packaging, manufactured locally by Amcor, is the result of ‘extensive’ R&D trials and innovation from Mars Wrigley’s manufacturing site in Ballarat.
The plan is for the technology, learnings and insights developed and deployed locally in Australia to be shared and implemented across the company’s portfolio worldwide.
As a next step, the producer is looking to remove the thin plastic barrier by the end of 2023.