The coronavirus year of 2020 has been challenging for the Bureau of International Recycling, says the organisation’s director general Arnaud Brunet in his New Year message to members. ‘It has been a year that we all want to forget. While we most certainly will keep in our hearts and thoughts those who suffered from the pandemic, it is time to look ahead and decide with a strong determination what our future will be.’
BIR has faced the strong winds of the past year, notes Brunet, ‘standing firmly by its members, supporting them more than ever before, reinventing its way of operating when necessary. Crises are accelerators of change and we have continued to modernise our communications tools as well as the way we engage with our members and other stakeholders.’
On a mission
BIR claims to be ‘fitter than ever’. Although the organisation had to cancel its World Recycling Conventions and missed the revenue, it was able to meet virtually and share reports and data. In addition, BIR continued its advocacy missions. All these strong directions will be continued and emphasised in 2021, insists Brunet.
‘The geography of recyclables is changing, becoming probably more regionalised, except for products that will be of higher quality,’ Brunet says. ‘The call for quality that we have been supporting for some years now will more than ever be vital.’
BIR will continue to make sure that the voice of the global recycling industry is heard ‘when regulators draft the rules that impact our businesses’, he adds. He is confident BIR will be able to have a physical convention for its members this year. ‘We are already getting prepared.’
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