United Kingdom – This year’s UK-wide Coca-Cola Christmas truck tour will be supported by a recycling scheme developed in partnership with the Every Can Counts initiative. The campaign is designed to boost recycling rates among consumers across the country.
Giustina Diana, Coca-Cola’s recycling manager for the UK, comments: ‘Recycling can sometimes be a confusing topic, so we hope that by discussing it with consumers in a fun and memorable way they will pick up more tips on how they can improve their own recycling habits.’
Worldwide, the Coca-Cola Christmas truck tour has developed into ‘one of the most iconic’ marketing experiences in the run-up to the festive season, ‘making it the ideal setting to reach a broad audience with our recycling initiative Every Can Counts’.
Volunteers from Every Can Counts will meet members of the public to discuss recycling as they claim free samples of Coca-Cola product available at the Christmas truck tour stops. They will be dispensing handy recycling facts to visitors, as well as posing fun quiz questions on the topic. In return, visitors will receive a free gift – including fridge magnets and recycling wheels – which provide more information on the materials that can and cannot be recycled at home.