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Can Henkel go from 50% to 100% recycled content?

Austrian consumer goods company Henkel has begun using packaging made from recycled household plastics for its detergent capsule products.  

The new plastic packaging contains 50% recycled polypropylene. The outer cardboard sleeve is made from 92% recycled content.

Compared to Henkel’s previous packaging design, this new cardboard-plastic combination reduces the use of plastic by more than 40%. Also, a patented tear-off system allows the cardboard wrap and container to separate easily for 100% recyclability.

By 2025, Henkel aims to realise 100% recyclable or reusable packaging – with an exception for adhesive products that would negatively affect recyclability. The company also seeks to halve the amount of virgin plastics from fossil sources in its consumer products.

Last month, before covid-19 began affecting store systems, Henkel was testing liquid detergent refill stations with the drug store chain Rossmann in Central Europe. Despite the pandemic, Henkel says it is continuing to collaborate with industry professionals on circular economy packaging innovations through a series of webinars.

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